The White Belly Bear Honey Factory employs White Belly Bear and all of her friends. WBB is the chief bee whisperer. Honey produced at the factory is sold to bears throughout the forest. Jars of honey are also traded for other of life's necessities such as salmon. Unfortunately, sometimes production falters due to the employees eating all of the honey themselves.
On White Belly Bear's Amazon wish list, the first item listed is a jar of White Belly Bear brand honey. The second item listed is also a jar of White Belly Bear brand honey. This is also true of the third, fourth, fifth, etc items. This strategy has caused Amazon to rank White Belly Bear brand honey as the most popular of all honey brands.